The BLD Group came into being in 1995 when a newly married couple Bruce and Linda Davidson started a sports management, media, public relations and entertainment consultancy in Durban, South Africa. The company, then in its infancy, was known as BLD Enterprizes and had supermarket giants SPAR and International sports goods manufacturers Dunlop Slazenger (later Dunslaz Distributors) as clients.

It was only in 1996 after the acquisition of a new account with MTN, a new telecommunications network company that BLD relocated to Johannesburg. With the substantial growth in business BLD Enterprizes was restructured and the BLD Group of companies, a group of different divisions individually specialising in sports, media, public relations and entertainment was formed.